Compact, portable, and efficient cooking systems propelled Jetboil to the top of the camping stove market. Between their JetPower propane/isobutane fuel canisters, popular camp stoves like the Genesis, and classic backpacking cooking systems like the Flash and the Zip, Jetboil already has a solid hold on their core audience.
Looking to expand their consumer base on Amazon, Jetboil needed an advertising strategy that promoted brand awareness while accelerating both sales and new customer acquisition.
Through analyzing Jetboil’s target audience, seasonality, and product trends, Cairns created a custom Amazon advertising solution to leverage high-intent search traffic. Over the years, we consistently improved our approach through intensive keyword research, competitor analysis, and rigorous bidding optimization to ensure maximum brand visibility.
Using this system, Cairns helped Jetboil harness the power of Amazon advertising to increase brand visibility, capture customer attention, and achieve impressive results, including a 12.5x return on ad spend (ROAS).
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115,000
Orders
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$7,000,000
Sales
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12x
ROAS