SCARPA’s high-performance footwear sits at the summit of the outdoor industry. Producing ski boots, climbing shoes, trail runners, and even high-altitude mountaineering boots for nearly ninety years, SCARPA already portrays a strong brand presence in the outdoor industry as well as a solid reputation among outdoor enthusiasts.

Recognizing a need to leverage Amazon as a sales platform and expand their reach to a broader community, SCARPA hired Cairns to develop a strategy that sells on Amazon while still retaining the brand integrity that SCARPA created in the outdoor community this past generation. 

Cairns first introduced Amazon-specific basics that increase organic search results and improve on-page customer experience: listing consolidation, Amazon-specific keyword research, as well as detail page content audits and overhauls.

Next, Cairns launched targeted advertising campaigns to capture the right audience and get SCARPA’s brand in front of new customers.

Finishing touches include a custom brand story, A+ content, and a unique brand store — all of which contain a singular focus: telling SCARPA’s story in a way that resonates with audiences both familiar and unfamiliar with the brand. By harnessing the world’s largest selling platform through Cairns, SCARPA’s high-performance footwear is now available to a larger customer base than just the outdoor industry.